The Market Demographics captures census data for the United States and is presented at an aggregated level at various geographical scales. The dataset is sliced across 16 various geography types, like State, Zip Code, City, County, Census Tract, etc.

Leverage this dataset to target customers by analyzing population, age, and household data, businesses to identify potential customers and tailor marketing campaigns. Market Demographics can also be used for site selection to assist businesses use demographic data to decide where to open a new store, office, or factory. They can assess the size of the potential customer base, the age and income of the local population, and the availability of a skilled workforce. Additionally, the dataset can also be used for academic and policy research. Researchers can utilize the census data for a wide variety of studies on social, economic, and demographic trends.

Within this dataset, you will find metrics associated with:

• Population: This is the core of the dataset, providing total population counts for each geographic area. It also includes breakdowns by age, sex, race, and ethnicity.
• Household & Family: This category contains data about households and families, such as household size, household type (e.g., family vs. non-family), and marital status.
• Housing: This section focuses on housing characteristics. It includes data on housing units, housing occupancy (owner-occupied vs. renter-occupied), and median home values.