Vertical IQ

Vertical IQ’s Industry Intelligence dataset contains a wide array of industry-level qualitative and quantitative information to inform calling officers and analysts of the intricate forces specific to all industries.

Service Provider Information

At S&P Global Market Intelligence, we understand the importance of accurate, deep and insightful information. Our team of experts delivers unrivaled insights and leading data and technology solutions, partnering with customers to expand their perspective, operate with confidence, and make decisions with conviction.

Market Intelligence’s collaboration with Vertical IQ helps lenders prepare for successful sales calls with clients and prospects with in-depth industry profiles on 1600+ industries, including: local economic data on 320+ MSAs and 3,100+ counties across the U.S. and Canada. Insightful, Role-based Prep Sheets give you quick access to relevant industry highlights, including questions to drive better conversations.

Easy-to-comprehend industry intelligence allows you to build stronger relationships and sales through actionable, convenient, and focused industry intelligence covering 100% of the US economy. Industry Reports provide hard-to-find intelligence on more than 1600+ industries. A customizable homepage lets users quickly dive into industry trends, financial metrics, operations, and financial challenges inherent to niche businesses of all types using industry-specific local data.

Become an economic expert in 320+ metro areas and 3,100+ counties in minutes. Add value to business owners by teaching them about your local market’s economic conditions related to real estate, job growth, employment, and more.

Vertical IQ is available via Desktop or API feed.

Version
1
Installation Requirements
Web-based platform solution

Use Cases

  • Sales call preparation for lenders and bankers, using industry profiles, role‑based prep sheets, and curated news to guide smarter, more informed conversations with clients and prospects
  • Prospecting and loan analysis, enabled by seamless linking from S&P Capital IQ Pro’s Commercial Prospecting and Business Listings tools directly into relevant Vertical IQ industry insights
  • Industry diligence for professional services (e.g., accounting, consulting, valuation, transaction advisory) using Vertical IQ’s deep industry profiles, financial benchmarks, and market sizing data
  • Credit underwriting with industry‑specific financial benchmarks, operational risks, working capital requirements, and sector‑specific red flags
  • Local economic analysis using profiles covering 320+ MSAs and 3,100+ U.S./Canada counties, for loan write‑ups, valuations, presentations, and market assessments
  • Strategic planning and annual client reviews, leveraging ongoing industry snapshots and quarterly insights to anticipate client needs
  • Training for frontline teams, such as branch managers or relationship managers, using easy‑to‑digest industry intelligence to deepen business knowledge

Benefits

  • Stronger client conversations and relationships by demonstrating immediate industry fluency and understanding a business’s unique market pressures, growth drivers, and challenges
  • Faster preparation time, thanks to concise Industry Reports, Role‑Based Prep Sheets, and curated industry news designed for quick consumption
  • Better risk assessment through industry‑specific financial benchmarks, operational risk indicators, and local economic data
  • 100% U.S. industry coverage, with 1,600+ Industry Reports and profiles for every NAICS 6‑digit code, giving users comprehensive visibility into niche sectors
  • Enhanced prospecting efficiency by integrating Vertical IQ directly into S&P Global Market Intelligence workflows, reducing manual research and providing quick access to actionable insights
  • Improved decision‑making using credible, proprietary economic data tied to local real estate, employment, job growth, and market conditions
  • Differentiation from competitors by enabling professionals to bring tailored, industry‑specific knowledge into every interaction, positioning themselves as trusted advisors

Documentation

Useful Links